Dear <Insert Manager’s Name>,

 

I’m writing to request your approval to attend swampUP from Sept 1-3, 2026 in New York, NY. As a member of the DevOps team, I see swampUP as an invaluable opportunity to significantly enhance my technical skills and gain a deeper understanding of the JFrog Platform. The first day is the JFrog Academy Training Day, followed by two days packed with innovative and informative keynotes and sessions.

 

Attending JFrog swampUP would allow me to acquire a concentrated amount of practical knowledge and training in a few short days, which would otherwise take much longer through individual courses. 

 

Here are a few reasons my attendance would benefit our team:

  • Sharpen my skill sets and expand my knowledge to better defend against software supply chain attacks
  • Learn about upcoming compliance and regulations for our industry so we can implement better end-to-end security automation, and audits
  • Implement processes that help us produce well-secured software and avoid compromise on open-source code
  • swampUP registrants get access to: 
    • Complimentary takeaway deck with valuable key learnings from the conference
    • Post-conference private, internal training available for our team
    • Private JFrog hosted security workshop for our team

 

Attending swampUP can help us maximize our JFrog ROI. Past attendees said their business and technical improvements outweighed the cost of going to swampUP.

Here are the estimated costs:

Travel Costs: $xxx

Hotel: $xxx

Meals: $xxx

Registration Fee: [insert discounted package price]

Total Cost: $xxx

 

To secure the current pricing, I will need to register by [date]. Thank you for considering this request and I look forward to your reply. 

 

Best Regards,

<Your Name>

JUSTIFY YOUR TRIP

SEP 1-3, 2026 | The Glasshouse |
New York, NY

From ​​in-depth discussions and hands-on workshops to networking opportunities, explore the many reasons to attend JFrog’s swampUP user conference this September.

What To Expect From
swampUP 2026

With executive keynotes, deep technical sessions, and direct access to JFrog experts, you’ll leave swampUP 2026 equipped to operate in the era of autonomous software delivery and AI-driven development.

If your conference availability is limited in 2026,
swampUP should be your top priority.

  • Learn how to deliver AI-ready, secure software at scale with speed, governance, and provable trust.
  • Replace tool sprawl with platform-driven outcomes across DevOps, DevSecOps and DevGovOps.
  • Understand how autonomous and agentic AI can be embedded into the software supply chain, without compromising compliance or integrity.
  • Build practical skills through hands-on technical sessions led by industry experts.
  • Learn how to harden your software supply chain against modern threats, while enabling faster innovation across teams.

Valuable Takeaways From swampUP 2026
for You & Your Company

Complimentary executive takeaway deck with key learnings from the conference!

Early access to keynotes and roadmap announcements. 

Post Conference Virtual or on-site Swamp Days for you and your team to continue the learning and enablement.

Convince Your Boss Sample Letter

Show your manager how three days of keynotes and hands-on training will sharpen your company's security posture, automate industry compliance, and maximize ROI.

Plan Your Trip

SEP 1-3, 2026 | The Glasshouse |
New York, NY

The Glasshouse

660 12th Ave Floor 6, New York, NY 10019, United States

Book Your Hotel

Discounted rooms are available for swampUP attendees at the hotels listed below. Availability is limited – book now!

INTERCONTINENTAL NYC
TIMES SQUARE

300 West 44th Street
New York, NY 10036
Distance to Venue: 0.6 miles (1 km)

YOTEL NYC
TIMES SQUARE

570 10th Avenue
New York, NY 10036
Distance to Venue: 0.4 miles (0.6 km)

Frequently Asked Questions

swampUP is JFrog’s premier conference for leaders building and governing trusted software in the AI era. It brings together DevOps, DevSecOps, platform engineering, and DevGovOps professionals to explore secure software supply chains, AI-native workflows, and intelligent release governance. swampUP 2026 takes place September 1–3 in New York.

Yes, tickets are refundable if requested by May 30 2026. After that date tickets can be transferred to another attendee of your choice. If you have a ticket and would like to request a refund, please email [email protected]

Yes, registrations are transferable. Please email us at [email protected] with the name and contact details of the person taking your place.

swampUP is perfect for DevOps, DevSecOps, AI and DevGovOps professionals and executives… and anyone passionate about software delivery and digital transformation.

Your registration to swampUP 2026 includes all access to keynotes, breakout sessions, workshops, the expo hall, and networking events. Meals and refreshments during the conference are included, as well as an invitation to our community Gala dinner. Hands-on training labs are available at an additional charge, which also include CPE credits.

We do have discounted hotel room blocks for those attending swampUP. Please check the site for the link to book your hotel. We will also be sending reminders.

Absolutely! We welcome session proposals from the community. Submit your talk at https://sessionize.com/swampup-2026 by April 15, 2026.

Yes, attendees will enjoy complimentary meals, snacks, and beverages throughout the conference. Dietary restrictions can be noted during registration.

We’d love to partner with you! Contact us at [SwampUp Sponsors] to learn more about sponsorship packages and exhibitor opportunities.

Thank You for Registering!

Looking forward to swamp with you

Thank You!

Thank you for inquiring about sponsoring swampUP 2024. We’ll be in touch shortly!