swampUP - JFrog User Conference 2017 - Living on the Edge of DevOps

swampUP 2017 - JFrog User Conference

Join us for the premier annual event that brings together members of the technical community to exchange best practices around Continuous Pipelines and DevOps. Unlike other conferences, swampUP offers an intimate setting at a beautiful venue, which fosters collaboration & open discussions so you can implement proven DevOps practices.
Learn from industry thought leaders, share knowledge, and build relationships over three days of training, keynotes, breakout sessions, and special events.


Keynote Speakers

Melody Meckfessel
Senior Engineering Director, Google Cloud Platform

Living in the future: Google’s “DevOps” Culture

Show Description

Managing the developer infrastructure for one of the world’s largest and most innovative engineering teams is a daunting challenge. Even though few people inside of Google categorize our tools as “DevOps,” our current practices are influencing the future of the industry.
Distributed Builds?  Testing affected targets? Robot code reviews?  Robot changes?!?  This may sound like alien technology, but these tools are used daily in DevOps. The practices and tools that make Googlers more efficient at writing and delivering software are not restricted to born-on-the-web companies and can be applied in your organization.

We’ll discuss the long term future of software engineering tools along with key challenges and solutions for transforming and scaling diverse software teams.


Kohsuke Kawaguchi
CTO of CloudBees & Creator of Jenkins

Jenkins: DevOps Starts Here

Show Description

Best known as the creator of Jenkins, world’s most popular CI server and CTO of CloudBees. Kohsuke will take the swampUP stage to share his vision of the DevOps world and evolution since the origin of Jenkins. This talk will cover the DevOps principles behind Jenkins, keys for a successful CI/CD pipeline, and what you should expect in the future as a Jenkins user.

Yoav Landman
Co-Founder & CTO, JFrog

You need a strong foundation to live on the edge

Show Description

DevOps is all about software acceleration with Continuous Updates. Responsiveness and rapid feature innovation are the new currencies that customers value.
But without a strong and universal foundation that supports multiple technologies, you won’t get far or be able to achieve the speed and quality you need to impact the market.

Hear JFrog unveil the next generation solution that will empower customers to build a seamless CI/CD pipeline, that is liquid enough to rapidly innovate and edge out the competition.  Release fast or die!

Fred Simon
Co-Founder & Chief Architect, JFrog

DevOps on Steroids - The 2017 JFrog Roadmap

Show Description

Co-founder and Chief Architect of JFrog. Fred’s vision to create software “liquid” and allow the DevOps world to enjoy an end-to-end Continuous Update platform will be shared in this session. You will learn the latest developments in the JFrog product family and how Artifactory, Xray, Bintray, Mission Control and new products will make your DevOps experience a joyful ride. This is a must attend session for JFrog users who want to be ahead of the DevOps curve and learn more about the future solution that JFrog will offer.


Why Sponsor?

  • swampUP is the only Dev and DevOps convention that gathers the world’s domain leaders together for a full 48 hours
  • Engage with attendees actively researching DevOps related products and services
  • Educate attendees during a Sponsored Session or Power Training Workshop
  • Host the conversations at sponsored special events before and after the Gala dinner including Private Wine Cave & Crush Ultra Lounge after-party
  • Opportunity to present to the entire audience during a Sponsored Breakfast Keynote
      • 300 +


      • 20 +


      • 3 +


      • 7 +


      Look for our tracks and speaker lineup in March 2017

      Agenda - to be announced

      Have an interesting Dev or DevOps story to tell?

      Come to Napa to speak at swampUP! We are interested in all kinds of talks – conceptual or how-to, technology oriented or thought leadership, single speaker, multi-speaker and panels. As long as it’s interesting, engaging and Dev or DevOps related, bring it on! Take a look at last year’s talks to get some inspiration and a clue about what we are looking for!

      *Submission deadline is February 28th

      We are using PaperCall for all talk submissions, you will be redirected to the PaperCall.io site to submit your talk


      swampUP 2017 will feature one full day of hands-on training on May 24th with beginner to advanced topics

      Advanced Automation with JFrog Artifactory

      In this hands-on training, student will learn the basics of JFrog Artifactory, and its ecosystem.  The training will include how to configure repositories, and how to use the REST API, CLI and AQL. The training will also include best practices and use cases with build tools and CI servers commonly used with JFrog Artifactory. This is a half day class.

      Essentials of JFrog Artifactory

      In this hands-on training, student will learn the basics of JFrog Artifactory, and its ecosystem.  The training will include how to configure repositories, and how to use the REST API, CLI and AQL. The training will also include best practices and use cases with build tools and CI servers commonly used with JFrog Artifactory. This is a full day class.

      Global Monitoring and DR with Mission Control

      This training class will allow students to learn the basics of JFrog Mission Control, and accomplish standard tasks across a multi-site topology of JFrog Artifactory including configuring, synchronization, license management,  and creating a strong disaster recovery (DR) plan. This is a half day class.

      Advanced CI: Commit to Deployment for Docker

      This training session will explore how to use the advanced features and concepts native to JFrog Artifactory, to create a lifecycle management pipeline for Docker images. This training session will also highlight the best practices for using the two products together. This is a full day class.

      Introduction to C/C++ package management and CI with Conan & Artifactory

      Using the Conan C/C++ package manager, you will learn how to create packages with pre-compiled binaries for multiple platforms and configurations, upload them to Artifactory and consume them again. Covered topics will include versioning schemes, ABI compatibility, getting code from external sources, and packaging and consuming different types of libraries (header-only, static, shared) in different OS.

      Also how to use conan in a Jenkins CI environment will be addressed. Everything will be practical with fully working examples

      Smart Distribution with JFrog Bintray

      This hands-on class will teach students how to create a fully automated distribution platform from ensuring support for different types of software packages and binaries, guaranteeing the right access control and entitlements, minimizing security issues and maintaining a reliable platform.  This is a half-day class.

      Continuous Fixing - don't just find security vulnerabilities, fix them!

      In this hands-on class, students will learn how to leverage JFrog Xray and Snyk to detect and fix vulnerabilities of the binary components and open source dependencies in their Artifactory repositories as part of an automation solution. Students will learn how to setup a continuous scan->discover->remediate cycle, exploit a sample application by themselves, and then see the remediations applied and work in practice. This is a half day class.

      Scaling for the DevOps Enterprise with JFrog Artifactory

      In this class, students will learn how to leverage Artifactory to achieve high availability, scale with S3 file storage and utilize multi-push replication.  You will also learn how to replicate a local repository from a single source to multiple enterprise target sites simultaneously.  This is a half day class.

      Partner Power DevOps workshops (2 hours each) coming soon!



      Early Bird Registration

      Frequently Asked Questions

      Where will swampUP be held?

      swampUP 2017 will be held at the Meritage Resort and Spa in Napa Valley, California. The Meritage Resort is located at 875 Bordeaux Way, Napa, CA 94558.

      How many days is swampUP?

      We have a full day of training (May 24), plus 2 full conference days (May 25 & 26). Partner sponsors have 2 days in the partner expo.

      What is Frogs & Friends 2017 and how do I get a VIP Pass?

      Frogs & Friends is an invitation-only annual event hosted by JFrog. You have the opportunity to join Frogs & Friends by becoming a Cabernet Sauvignon or Champagne & Caviar sponsor of swampUP (see sponsor prospectus for more details). For Frogs & Friends 2017 we will host a VIP suite at the BottleRock music festival.

      How do I register several people at once?

      You can register up to 9 people at once. For groups of 10 or more, please contact your sales rep or email us at swampup@jfrog.com.

      Can I extend my stay at the Meritage Resort?

      Please feel free to call the group reservation number at 855-318-1768 as soon as possible if you want to extend your stay. You will be responsible for paying for nights not included in your swampUP ticket price and the Meritage is expected to sell out on Friday, May 26 and Saturday, May 27 due to the Bottlerock Music Festival, so act quickly!

      How can I become a speaker?

      Feel free to submit an abstract to our CFP! Here are some ideas of what we want to see: Topics on the continuous integration and delivery domain in general and opensource or partner integrations with JFrog products. Advanced usage of Artifactory and Bintray, such as REST API, AQL and Artifactory user plugins are also great topics, and technical use cases or success stories are welcome!

      What nights are included in the Bottle and Half Bottle tickets?

      The Bottle ticket (training, conference and accommodations) includes 2 nights at the Meritage, May 24 and 25. The Half Bottle ticket (conference and accomodations) includes 1 night at the Meritage, May 24.

      Where can I find logistical information like hotel check-in times connected to swampUP?

      Check-in is available at 4pmPT at the Meritage and check-out is at 11amPT. This information and more will be sent out in an exhibitor packet to sponsors and in a conference schedule and document for attendees closer to the event.


      Meritage Resort and Spa

      875 Bordeaux Way, Napa, CA 94558

      Contact Us