Redefining Openness in the Age of AI: Why Integration is the New Innovation

AI is reshaping not just how we build software, but how we or our machines connect, collaborate, and integrate across the ecosystem. From JFrog’s earliest days with Jenkins, Maven, and Docker, to today’s partnerships with Huggingface, GitHub, Nvidia, and beyond, we’ve embraced a philosophy we call “Too Integrated to Fail” allowing developers the freedom to choose and avoid any vendor lock-in. AI is rewriting the rules. Data silos are locking down. New integration models like MCP and A2A are rising. What it means to be “open” is no longer the same and it’s reshaping how you design your products, architect your systems, and decide which software you can truly trust. In this session, we’ll explore how AI is transforming integrations and partnerships, why being open and integrative matters more than ever, and what it means for the future of the tools you use. If you care about enabling the AI revolution in Software Delivery while keeping your organization safe and compliant, this talk will show you why being open is no longer optional, they’re existential!