Dear <Insert Manager’s Name>,

I’m writing to request your approval to attend swampUP Europe 2025, JFrog’s annual DevOps, DevSecOps, and MLOps user conference taking place November 12-14 in Berlin, Germany.

The first day is the JFrog Academy Training Day, followed by two days packed with innovative and informative keynotes and sessions.

The goal is to learn the latest best practices from leading industry leaders on how they’ve adopted Machine Learning tactics, implemented scalable processes, and overcome their DevSecOps challenges. This would be a great opportunity to leverage our investment in the JFrog platform.

Here are a few reasons my attendance would benefit our team:

  • Sharpen my skill sets and expand my knowledge to better defend against software supply chain attacks
  • Learn about upcoming compliance and regulations for our industry so we can implement better end-to-end security automation, and audits
  • Implement processes that help us produce well-secured software and avoid compromise on open-source code
  • swampUP Europe registrants get access to:
    • Complimentary takeaway deck with valuable key learnings from the conference
    • Post-conference private, internal training available for our team
    • Private JFrog hosted security workshop for our team

Attending swampUP Europe can help us maximize our JFrog ROI. Past attendees from the US event said their business and technical improvements outweighed the cost of going to swampUP.

Here are the estimated costs:

Training + swampUP Pass: €399 (*Early Bird pricing ends August 21st. Full price €590)

Discounted Lodging: €165/night For room block.

Check here for the full pricing.

The earlier I register, the lower the cost will be. I know we’ll quickly recoup the investment you’ll be making by approving this request.

Thank you for your time and consideration.

Best Regards,

<Your Name>

JUSTIFY YOUR TRIP

NOV 12–14 // JW Marriott // Berlin

From ​​in-depth discussions and hands-on workshops to networking opportunities, explore the many reasons to attend JFrog’s swampUP Europe user conference this November.

Learn how to deliver

secure software reliably and quickly to every edge, while reducing your overall cost ‌and achieving a 393% ROI like our current customers.

Leverage the rise of platforms

that support EveryOps we can think of today — and tomorrow — to meet modern requirements, and tackle more “Ops” challenges.

Educate yourself

on the industry’s shift to encompass DevOps, DevSecOps, IoT, and AI alongside Machine Learning.

Build your skills


with personalized hands–on training by DevOps, Security, and MLOps experts, showing you best practices and industry standards.

Engage the entire JFrog Platform

ecosystem and ensure your security toolkit is fully enhanced for protection against a rapidly evolving landscape.

With hard-hitting sessions, great networking, and the JFrog experts on-hand, you’ll leave swampUP Europe with knowledge to succeed
in this new digital and GenAI era. If your conference availability is limited in 2025, make sure that swampUP Europe is at the top of your list.

Valuable Takeaways From swampUP 2025 for you & your Company

  • You’ll receive access to a complimentary takeaway deck with valuable key learnings from the conference!
  • Early access to keynotes
  • Post-conference private, internal training available for you and your team
  • Invitation for a private JFrog hosted security workshop for your team

Convince your MANAGER - sample letter

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Early Bird Registration

Fill out the form to save the date in your calendar and be the first to know when early bird registration opens for swampUP Europe 2025.

Thank You!

Thank you for inquiring about sponsoring swampUP 2024. We’ll be in touch shortly!